Success Story: Happy Valley Craftsman.



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The Story

Chris contacted us after she saw that we had sold her neighbor’s house within 2 days and for $35K over the list price. She was moving to Washington and, as all homeowners do, wanted to maximize her equity in the home by getting the best possible price when she sold it.

Chris’ home was built in 2007, and she was the first and only owner. Most of the furnishings and decor in the home hadn’t been changed since then, so the home admittedly felt a little dated to the modern homebuyer who is constantly being inundated with images of the latest trends in home decor and design on Pinterest and Instagram. There were also no blinds or window coverings throughout the home.

The primary challenge with marketing this home was freshening the home’s interior to appeal to the modern day homebuyer, while removing as many objections a homebuyer would likely as possible. We were also challenged with securing a sales price higher than the same model and same size home that sold recently just two doors down.

We always asks prospective clients what price they think their home might sell for, and Chris noted that she would thought the home could sell for $480K. After extensive market research we recommended a list price at $510K but recommended professional staging in order to get that price. Without professional staging, our analysis showed that the home would likely sell for $500K or less.

Our marketing plan included the following:

  • Professional staging of the entire home except for two of four bedrooms (living room, kitchen, dining area, two bedrooms, an office and two and a half bathrooms)
  • Stunning professional photography
  • Cinematic video tour
  • Immersive 3D walkthrough tour
  • Social media online advertising campaign
  • 200 “Just Listed” postcards mailed to surrounding neighborhood
  • 75 hand delivered “Just Listed” flyers to immediate neighbors
  • Professionally designed trifold brochures and 11″ x 17″ yard sign permaflyer
  • Weekend open house

By the second full day on the market Chris had received a full price offer – $30K higher than the clients’ initial perceived value of the home, and $45K higher than the same model, same size home two doors down that sold a few months prior.


Lincoln Heights | Happy Valley, OR


Wayne Olson


Gregory Pierce, Capella Photography


Ruth Chancellor | Chancellor Designs



Wayne Olson surpassed my expectations at every turn. He has a level of professionalism, dedication, skill and attention to detail that is hard to find with any service provider. From the moment I met Wayne, I knew I could trust him with all aspects of the sale of my home and I was not wrong! Wayne handled all of the details from coordinating the staging of my home to pictures, to advice on timing with the market and price to even the little unexpected things like installing a carbon monoxide detector on the spot to keep my appraisal on track. I could not be happier with the service I received or the results. My home had a full price offer in less than 24 hours after listing and closed in 3-weeks. Wayne was very communicative and kept me informed of every update and next step. It was a breeze, thanks to Wayne!

I would definitely recommend using Wayne Olson and Olson Group Real Estate, LLC and I would also definitely use him again (in fact, I already asked how far I could talk him into traveling to represent me in more of my real estate dealings)!

— Chris P., Happy Valley